 The Cultural Advantage
Culturele Intelligentie
CQ Test
The Profit of Peace
De Winst van Vrede
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The Cultural Advantage
Intercultural Press, Boston, Spring 2006
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Synopsis
It is all too common for people in international groups to misunderstand each other, either in a spectacular fashion or, more often, a subtle way that impedes progress. With over 13 years of training international and intercultural groups, Mijnd Huijser has developed, tested and refined a powerful tool that helps overcome the obstacles inherent in global teams. While most of the experience comes from multinational organizations, the insights are applicable on a national level, an organizational level and even a small unit level when differing cultures cooperate. Mijnd's Model of Freedom provides a visual and practical method for understanding oneself and others, converting tension to energy and leveraging the advantage of culture.
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Endorsements
"The Cultural Advantage reads like a novel whilst exposing the reader to a robust and actionable methodology. Following a case study throughout the book was very useful in helping to integrate the knowledge learned with real-life experiences. Mijnd has brought all his passion and experience into this book. I will definitively recommend it to everybody dealing with global businesses."
Philippe de Jongh, Capability Development Director, Global Supply Management, Unilever
"In The Cultural Advantage, Mijnd puts in writing what he has been teaching at 3M over the past 8 years. I just can't see how people would be able to work successfully in a global environment without this kind of knowledge. His work has become a very important and integral part of our education and training concept."
Reza Vaziri, Business Director Automotive Markets, 3M Europe and Middle East
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