 The Cultural Advantage
Culturele Intelligentie
CQ Test
The Profit of Peace
De Winst van Vrede
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The Profit of Peace
Corporate Responsibility in Conflict Regions
Karolien Bais & Mijnd Huijser, published by Greenleaf Publishing,
June 2005.
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This book analyses cases of multinational corporations operating in conflict regions,
and comes up with best practices. High level managers in 'challenging' countries,
such as Afghanistan, Burma and Rwanda, provided exciting information on both practical
and moral issues that occur when operating under extremely vulnerable circumstances.
Two vital elements emerged from the interviews. Firstly, the ability to manage cultural
differences is a key factor for success. Without a keen sense of the differences in
management styles, in perceptions of ethics and morality, and in the values behind
political opinions, every peace effort is doomed to fail. Secondly, ethically correct
decisions do not necessarily lead to ethically correct results.
With a foreword by Major-General Patrick Cammaert, Military Adviser to the Secretary-General of the United Nations.
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